My Approach: Strategy First, Tools Second 🧭
Every project starts with positioning, audience insight, and offer clarity. Once the value is obvious, channels amplify it. I architect a full-funnel system that connects awareness → consideration → conversion → retention, so growth becomes a process, not a one-hit campaign.
- Market & keyword research mapped to user intent
- Site architecture, tracking plan (GA4, GTM), clean events
- Hypothesis-driven testing across creatives, offers, & landers
- KPI dashboards focusing on revenue, not vanity metrics